A NEW campaign is encouraging Clydesdale residents to stay safe in the sun this summer and reduce the risk of skin cancer.
The humorous social media campaign, which was launched this week, is a video parody of the Robert Burns poem ‘My Love is Like a Red Red Rose’.
The animated video sees ‘Rabbie Burns’ suffering from sun burn on a trip to the beach while his counterpart, ‘Rabbie Disnae Burn’, has a fun day out as he has protected himself from the sun.
Jean Grenfell, skin cancer nurse specialist for NHS Lanarkshire, said: “Skin cancer is one of the most common cancers in Scotland and it is mainly caused by UV light from the sun and sun beds.
“Although we don’t get many sunny days in Scotland, it is important to remember that the sun rays are just as strong here as they are in the most popular holiday destinations.
“People don’t always realise that UV rays can travel through clouds, so it is important to take care even on cloudy days.
“When we do get sunny days, it is important to look after yourself and to take particular care when travelling abroad.”